Callicarpa americana

Family: Beautyberry

Type: Shrub

Beautyberry, a vibrant and eye-catching plant, is renowned for its striking purple berries. These berries cluster along the plant’s arching stems, creating a stunning visual effect. Native to regions like East Asia and the Americas, Beautyberry thrives in a variety of climates. Its deciduous nature and rapid growth make it a popular choice for garden enthusiasts. In addition to its aesthetic appeal, Beautyberry offers practical benefits. It’s known for its ability to repel insects, making it a functional addition to any garden.

Needs & Preferences

Hardiness Zone: 5b-7a

Pet Friendly: Yes

Moisture Preference: Average to moist

Sun Needs: Full sun to partial shade


Growth Rate: Medium

Average Height (feet): 5

Average Spread (feet): 5

Average Life Span (years): 30

Form: Arching


Flower Color: Pink

Secondary Flower Color: Cream

Flower Shape: Trumpet

Bloom Season: From early to mid summer

Foliage Color: Green

Leaf Fall Color: Yellow

Foliage Shape: Oval

Bark Color: Gray

Bark Texture: Smooth

Landscaping Your Yard With Beautyberry

Integrating Beautyberry into your landscaping can transform your garden’s look. Its bright berries and lush foliage provide a bold color contrast. Beautyberry works well in mixed borders or as a stand-alone specimen. Its adaptability to different soil types makes it a versatile choice. Consider planting Beautyberry near patios or windows. This positioning allows for easy enjoyment of its beauty and insect-repelling qualities.


Suitable Garden Styles

Cottage Garden

In a cottage garden, Beautyberry adds a whimsical touch with its vivid berries and graceful form. It complements traditional cottage garden plants like roses and lavender, offering a splash of color in the late season.

Woodland Garden

Beautyberry suits woodland gardens, blending seamlessly with shade-loving plants. Its naturalistic look enhances the serene, forest-like ambiance of such a garden style.

Modern Minimalist Garden

In a modern minimalist garden, Beautyberry stands out as a focal point. Its simple yet striking appearance complements the clean lines and open spaces typical of this style.

Beautyberry Landscaping Ideas

Use Beautyberry to create a natural border or hedge. Its dense growth provides privacy while adding beauty to your space. Combine Beautyberry with ornamental grasses for a dynamic texture contrast. This combination works well in contemporary garden designs. Plant Beautyberry along walkways or garden paths. Its cascading berries create an enchanting, inviting pathway.

Seasonal Interest


In spring, Beautyberry bursts into new growth, with fresh green leaves emerging. The plant's foliage starts to form the backdrop for its later berry display.


During summer, the Beautyberry's leaves fully develop, creating a lush green backdrop in your garden. This is the period before the berries appear, setting the stage for the vibrant show to come.


Fall is when Beautyberry truly shines. The plant's iconic purple berries ripen and become prominent, offering a striking contrast against the fading colors of other plants.


In winter, even after leaf drop, Beautyberry's berries often persist, providing visual interest and a pop of color in an otherwise barren landscape. This resilience makes it a valuable plant for year-round appeal.

Planting Tips

Where to Plant

Beautyberry flourishes in areas that receive full to partial sunlight. It’s ideal for planting in open spaces in your garden or against a backdrop of taller shrubs and trees, where it can receive ample light while enjoying some shade.


This plant thrives best in full sunlight but can also tolerate partial shade. The amount of sunlight Beautyberry receives can influence the vibrancy of its berry production, with more sun leading to more prolific berry clusters.


Beautyberry is not fussy about soil types and can grow in a range of conditions. However, it prefers well-draining soil with a slightly acidic to neutral pH. Ensuring good soil drainage is key to prevent root rot.


When planting multiple Beautyberry shrubs, space them about 3 to 5 feet apart. This spacing allows each plant enough room to spread and ensures adequate air circulation, reducing the risk of disease.

When to Plant

The best time to plant Beautyberry is in the early spring or fall. Planting during these cooler seasons allows the roots to establish themselves before the stress of extreme summer heat or winter cold.

How to Plant

Dig a hole twice as wide and the same depth as the root ball. Place the plant in the hole, backfill with soil, and water thoroughly. This ensures the roots have good contact with the soil and reduces transplant shock.

Plant Care Tips


Regular watering is crucial in the first season after planting to establish a strong root system. Once established, Beautyberry is drought-tolerant, requiring less frequent watering.


Feed Beautyberry with a balanced, slow-release fertilizer in early spring. This supports healthy growth and berry production but avoid over-fertilizing, which can lead to fewer berries.


Prune in late winter or early spring. Beautyberry blooms on new wood, so pruning stimulates growth and berry production. Remove any dead or diseased wood and thin out for better air circulation.

By Season


Spring Care

In spring, remove any winter damage and apply mulch to conserve moisture. This is also the time to apply fertilizer to support new growth.

Summer Care

During summer, Beautyberry requires minimal care. Monitor for pests and diseases, and water during prolonged dry periods.

Fall Care

In fall, Beautyberry's berries are in full display. Reduce watering as the plant prepares for dormancy, and clean up any fallen leaves to prevent fungal issues.

Winter Care

In winter, Beautyberry is dormant. No active care is needed, but ensure the plant is well-mulched to protect its roots from freezing temperatures.


How Fast Does Beautyberry Grow?

Beautyberry is a fast-growing plant, often adding several feet in a single season. This rapid growth makes it an excellent choice for gardeners looking to quickly establish a presence in their landscape.

Are Beautyberry Berries Edible?

While not the tastiest, Beautyberry berries are edible and have been used in traditional recipes like jellies and jams. However, they are more valued for their ornamental appeal than for culinary use.

Can Beautyberry Survive Winter?

Yes, Beautyberry is quite hardy and can survive winter, especially in USDA zones 6 through 10. In colder regions, the plant may die back to the ground but typically resprouts in spring.

Products That Feature This Plant

Spring Supreme

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